Linkbaiting is something most, if not all, webmasters do-whether they realize it or not! Who doesn’t want their content linked to? Backlinks are a good thing, and getting them without any extra effort on your part should always brings a smile to your fac
Creating content that prompts one-way in-coming links from other webmasters is not only complimentary but also a “vote” of confidence that Google cannot ignore.
Linkbaiting has gotten a bad rap lately (because of the lengths some will go to in order to elicit back links.) It’s always best to linkbait by just writing the best, most compelling content you can.
I’m not writing this article to argue the ethics of linkbaiting, but to give what I feel are the five best techniques you can use for getting some of those links.
So without further adu, here are my five favorite linkbaiting techniques:
Create compelling content-Create content that begs to be linked to. Cover your topic completely, become the ultimate online resource for your chosen topic, include video, audio, and images in your content. Provide real value for your readers, try to produce content that is attention grabbing, unique, provocative, and just plain useful to your visitors.
Be the first to break a story in your niche-Difficult to do, but very effective in getting incoming links! Stay up-to-date on what’s going on in your niche, stay on the cutting edge! Give your readers the scoop!
Provide a free tool or piece of software-This can really make the back links show up! If you are unable (like me!) to produce the tool or software, you can always buy it or pay someone to code it for you. The more useful and “used” the tool or software the more links it will generate.
Include “lists” of useful links in your content-Links to useful websites or useful resources tend to get linked to a lot. Make your list the most complete, or the most useful, make it stand out from the rest.
Give stuff away-Everybody wants free stuff (I know I do!) So give it to them, and they will share it with their friends. The more value you can give away the more links you’ll find showing up.
If you consistently use these linkbaiting techniques in your writings, whether posts, articles, or whatever you could start to see this type of back links begin to show up with regularity. And from a seo perspective (and in the eyes of Google) this type of link is about the best you can get!
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